Luna Rising was born from Felicia Turner’s journey — one that began with struggle, curiosity, and a desire to belong. Growing up in the Midwest, Felicia didn’t have anyone to teach her how to care for her ethnic hair. What started as frustration quickly became fuel for learning, teaching, and empowering others who’ve ever felt unseen in their own beauty.

Rooted in Midwest morals and grounded by her love for the outdoors, Felicia found deep alignment with the Surface product line — a brand that shares her belief that true beauty begins with healing from the inside out. Each product, like each person, is connected to the earth and capable of renewal.

But Luna Rising is more than a salon. It’s a movement — one that bridges beauty, education, and compassion. Felicia believes that giving where you are, with gratitude, changes lives in ways money never could. Whether offering a haircut to someone experiencing homelessness or helping refugees rediscover dignity through self-care, she sees humanity first — and meets people exactly where they are on their journey.

The name Luna Rising reflects that philosophy. Just as the moon moves through phases, so do we. Every person is in their own stage of growth, healing, and transformation. Here, each phase is honored — because beauty isn’t about perfection; it’s about rising, again and again.